Motorola wants to recapture some of the ground it lost in the high-end smartphone market. While the Motorola Edge+ may not have made as much of an impression as Motorola hoped it would, it hasn’t dissuaded the company from trying again in 2021. A Motorola spokesperson has confirmed that a Snapdragon 888-powered smartphone is in the works.
Motorola seems to have learned a thing or two from the Motorola Edge+. For starters, Motorola, a company renowned for making low-cost smartphones, cannot launch a US$999 flagship device and expect people to flock to it. The only way out is to target the new ‘affordable flagship’ segment that is dominated by the likes of Realme and Redmi. That is why Motorola has decided to launch its Snapdragon 888-powered smartphone as a part of the Moto G series.
An affordable flagship in the Moto G series will resonate well with long-time fans and new buyers. Even if it priced at around US$500, users wouldn’t mind paying a little extra for top-of-the-line hardware. However, it’ll be a while before we know anything about it, as the smartphone isn’t due for release until late 2021.